辉瑞制药-Marketing Manager / Brand Manager - Metabolism-广阔市场

Support the development and execution of annual brand plans and tactical programs for Pfizer's metabolic disease portfolio. Drive execution excellence across key campaigns, congresses, speaker programs, and promotional initiatives while monitoring business performance to recommend optimization opportunities. Develop customer-centric engagement programs targeting endocrinologists to build disease awareness and strengthen physician preference through scientific and educational initiatives. Support launch planning and execution of innovative metabolic products by coordinating cross-functional activities and analyzing market trends to identify growth opportunities. Partner closely with Sales, Medical, Market Access, Digital, and Regional Marketing teams to ensure alignment between strategy and field execution. Generate actionable insights using internal and external data sources to support forecasting and business-planning processes.