Marketing Manager
On-site · Miami, Florida, United States
Job Summary
Marketing Manager responsible for developing and executing strategic marketing plans and annual budgets for all communities in the portfolio, overseeing property-level social media content and engagement, managing digital advertising across major platforms with performance tracking, executing email and text campaigns aligned with leasing milestones, monitoring online reputation, coordinating resident events to support retention, building partnerships with local businesses and campus organizations, maintaining and optimizing property websites for engagement and conversion, training onsite marketing and leasing teams, managing corporate marketing materials and investor-facing assets, and leveraging a broad mix of channels to drive leasing and brand presence.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate
- Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms
- Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels
- Proficiency in Microsoft Office Suite
- Exceptional communication, organizational, and project management skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Willingness to travel to properties during peak leasing and turn periods
- Team-oriented mindset with a proactive, hands-on approach
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