Marketing Manager - B2C
$80,000–$120,000 year
On-site · Allentown, Pennsylvania, United States
Job Summary
Oversee all marketing and lead generation for the company’s new location; Build out and manage the marketing team; Manage marketing vendors and third-party relationships; Create, implement, and execute an integrated marketing strategy to support the company’s revenue goals; Monitor performance and provide regular feedback to the team, offering continuous coaching and mentoring to optimize performance and professional growth; Manage marketing budgets, ensuring effective allocation of resources; Track and review campaigns for improvement opportunities.
Required Qualifications
- Proven marketing and lead generation experience within the home improvement industry is required
- Experience overseeing marketing at a $5M+ company
- Experience building out a marketing team and putting processes in place
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