Marketing Manager - B2C
On-siteRaleigh, North Carolina, United States
Job Summary
Oversee all face-to-face marketing and lead generation departments, managing Call Center, Canvassing, and Show & Event department leaders to build scalable management structures. Conduct regular one-on-one coaching and performance reviews while monitoring KPIs, analyzing data, and implementing process improvements that increase efficiency and conversion rates. Assist with hiring, onboarding, training, and development of the marketing team to maintain a high-performance culture of continuous improvement, teamwork, and accountability. Drive structured rehash efforts on unsold, canceled, and aging opportunities while collaborating with leadership to improve lead quality and customer response times. Maintain up-to-date knowledge of industry trends affecting the market.
Required Qualifications
- 5+ years of marketing leadership experience managing people and developing teams within the home improvement industry
- Experience overseeing a call center
- Experience overseeing face-to-face marketing teams
- Demonstrated ability to improve performance through accountability and leadership
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