Marketing Manager
Hybrid · Carlton, Victoria, Australia
Job Summary
As Marketing Manager, lead end-to-end planning and delivery of integrated marketing campaigns for online courses; develop campaign positioning, messaging frameworks and creative direction; deliver multi-channel campaigns across digital, email, social, web and paid channels; drive lead generation and conversion strategies across key international markets; optimise the enrolment funnel with segmentation and nurture journeys; analyse campaign performance data to maximise ROI; collaborate with internal and external stakeholders to shape and execute marketing initiatives that elevate AusIMM’s professional development offerings.
Required Qualifications
- Tertiary qualification in marketing, communications or related discipline, with 7+ years’ relevant experience
- Proven success delivering integrated, multi-channel marketing campaigns with measurable results
- Strong content and communication skills, with the ability to tailor messaging to diverse audiences
- Hands-on experience across digital channels, including websites, social media and EDM platforms (e.g. WordPress, LinkedIn, Dynamics, Mailchimp)
- Experience managing paid advertising campaigns across platforms such as Meta, LinkedIn and Google
- Data-driven approach, with strong analytical skills to interpret performance and optimise results
Additional Requirements
- Applications are open to those with full working rights in Australia.
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