Marketing Manager at Watersound Weddings & Events
On-sitePanama City Beach, Florida, United States
Job Summary
Develop and execute marketing strategies and campaigns promoting weddings, social events, and group offerings across multiple properties. Coordinate website development, marketing collateral, advertising, digital content, and promotional materials with contracted agencies. Manage social media platforms, email marketing, and content marketing initiatives while tracking performance analytics to recommend future strategies. Serve as liaison between the Sales Office, property Directors of Marketing, and external partners to ensure alignment with brand standards. Maintain complete knowledge of all hotels, resorts, venues, services, and upcoming events within the hospitality collection. Assist with bridal shows, networking events, and promotional functions as needed. Requires five years of marketing experience in hospitality or luxury brands, ability to work weekends and travel between properties, and proficiency in Microsoft and Adobe applications.
Required Qualifications
- Bachelor's degree from four-year college or university
- Minimum of five years of related marketing experience in hospitality, weddings, events, tourism, or luxury brands
- Strong understanding of digital marketing, social media, email marketing, and lead generation strategies
- Ability to multi-task and work effectively in a fast-paced environment
- Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint,)
- Knowledge of Adobe products
- Excellent communication/organizational skills
- Excellent guest/customer service skills
- Must be willing to work weekends, evenings, holidays, and travel between properties as needed
- Must be able to stand
- Must be able to sit
- Must be able to walk and climb stairs
- Must be able to lift and carry up to 50 lbs
- Must be able to lift and carry up to 25 lbs
- Must be able to drive
- Must be able to work in an outdoor environment/heat exposure
- Must be able to bend
- Must be able to kneel, crouch, crawl
- Must be able to reach and handle
- Must be able to climb
- Must be able to reach overhead
- Must be able to type on a keyboard
Desired Qualifications
- four years or more related experience and/or training, or equivalent combination of education and experience in marketing and/or communications
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