Marketing Manager
HybridBloomington, Minnesota, United States
Job Summary
Develop and execute integrated marketing strategies across 3-5 branches, managing budgets to optimize MER and ROAS while overseeing traditional and digital channels including LSA, paid search, SEO, and aggregators. Lead agency partnerships, monitor performance analytics, and ensure consistent branding across all touchpoints. Collaborate closely with General Managers and Regional Leadership to align campaigns with local market dynamics and service priorities. Stay abreast of industry trends and competitor activities to adapt initiatives for assigned markets. This role requires a hybrid schedule with three days onsite per week, with the candidate expected to reside near Bloomington, MN. Apex Service Partners partners with leading local brands in HVAC, plumbing, and electrical services to drive revenue and strengthen community ties.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience as a Marketing Manager
- Expertise in full funnel marketing
- Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management
- Experience planning and optimizing full funnel marketing budgets
- Analytical mindset with the ability to interpret financial and marketing data
- Excellent communication and interpersonal skills
- Ability to effectively work across field personnel, internal marketing departments and external partners
- Hybrid work schedule
- 3 days onsite per week
- Reside near Bloomington, MN
- Occasional travel
Desired Qualifications
- A master's degree
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