Marketing Manager
On-siteHanoi, Hanoi, Vietnam or Ha Noi, Ninh Binh, Socialist Republic of Vietnam
Job Summary
Build a structured market intelligence capability to track rankings, genre trends, and competitor strategies, translating insights into actionable recommendations for portfolio investment priorities. Own the standardized scale-or-kill framework across the product portfolio, allocating and reallocating user acquisition budgets weekly based on cohort ROAS and predicted LTV. Lead media buying performance across major channels while testing new solutions like influencer marketing and OEM partnerships, and operate a high-speed creative testing system with clear targets for concepts tested per week. Develop portfolio strategies by game category, establish standardized launch playbooks for each category, and conduct structured post-launch reviews to improve success rates. Partner with Product and R&D teams to build a data-driven ideation process, ensuring continuous two-way feedback loops throughout the product lifecycle. Lead and develop six Team Leaders through recruitment, performance management, and succession planning, fostering a culture of data-driven decision-making and rapid experimentation.
Required Qualifications
- At least 6 years of experience in growth or digital product marketing within a highly analytical, fast-paced environment
- At least 2 years of management experience at Manager level or above, with responsibility for multiple functional teams
- Proven hands-on experience managing large-scale user acquisition budgets across multiple channels and markets
- Demonstrated track record in portfolio decision-making, with direct involvement in scaling or discontinuing products based on data
- Candidates should be prepared to present a real case during the interview, including the context, decision thresholds, and subsequent results
- Strong leadership and proven ability to inspire teams to achieve ambitious goals, including experience in setting challenging objectives, building team commitment, and delivering measurable outcomes
- Strong strategic thinking combined with the ability to engage directly in operational details when required
- Decisive and data-driven, with the ability to discontinue underperforming products or channels despite significant prior investment, while maintaining full integrity and transparency in reporting both positive and negative results
- Ability to perform effectively under high pressure and adapt quickly to the fast-changing gaming market
Desired Qualifications
- Proven experience successfully launching a Puzzle game that achieved millions of installs or reached top-chart positions in major markets
- Experience developing game ideation or greenlight processes in collaboration between Marketing and Product teams
- Experience applying AI tools to creative production, market research, and data analysis
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