Marketing Manager,AFH; 市场经理,家外场景拓展
On-siteShanghai, Shanghai, China
Shanghai, Shanghai, ChinaOn-siteFull TimeSenior LevelBachelors DegreeEnterprise
Full TimeSenior LevelBachelors DegreeEnterprise
Job Summary
Lead culinary innovation from recipe development through B2B solution design and commercialization while developing and executing integrated marketing campaigns for key eatery accounts. Drive in-home consumption by creating consumer culinary education strategies across PepsiCo Foods brands including Lay's, Quaker, Doritos, Cheetos, and Bugles. Manage experiential top-to-top engagement initiatives with strategic customers and support the exploration of new business models. Requires a Bachelor's degree, 8+ years of end-to-end marketing experience in multinational F&B companies, strong B2B track record, and fluency in English.
Required Qualifications
- Bachelor's degree
- 8+ years of end-to-end marketing experience in leading multinational F&B companies
- Strong track record in B2B marketing
- Strong expertise in integrated marketing campaign development and execution, including social communication, experiential activations and trade events
- Outstanding skill in developing consumer-centric innovations
- Excellent interpersonal skill
- Excellent presentation skill
- Fluent in English
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