Marketing Manager, Affiliate & Partnership Growth

Own daily performance across install volume and Marketing Cost Per Install (MCPI) targets for all affiliate partnerships and assigned accounts. Manage partner mix, rate economics, and optimization strategies to maximize profitability while leading negotiations, contract structures, and financial models. Serve as primary liaison across internal stakeholders and partner teams to monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix. Build relationships with key partners to drive acquisition, develop account strategies including onboarding and performance coaching, and own affiliate tracking architecture across networks and referral models. Ensure data integrity across D2C and retail environments, build partner-level performance frameworks, and operationalize incrementality testing. Structure hybrid partnership models to improve visibility, expand partner mix beyond arbitrage into demand-generating channels, and track emerging discovery environments including AI-driven surfaces. Partner with Finance and Analytics on forecasting and P&L management, develop reporting tools for operational efficiency, and ensure FTC compliance and adherence to regulatory standards.