Marketing Manager - 20662

Audit current marketing efforts, vendors, and spend to identify what to keep, fix, or cut. Build a residential-focused marketing strategy and concrete implementation plan, defining target channels, messaging, and KPIs tied to lead volume and cost per acquisition. Own paid social and search/SEO strategy, improving speed-to-lead and follow-up so inbound demand converts to booked estimates. Evaluate and manage or replace current social and SEO vendors, and scope future support roles as needed. Track lead volume, quality, conversion, and marketing ROI, reporting performance and recommendations directly to the CEO. This is the company's first in-house marketing hire, designed to bring order and strategy to a fragmented function with a direct line to the owner.