Marketing Liaison ( Skilled Nursing Facility )
$80,000–$100,000 year
On-siteOakland, California, United States
Job Summary
Develop and sustain referral relationships with hospitals, physicians, managed care providers, and community agencies to build census. Create networks, track referral trends, and execute strategic marketing plans that maximize resident admissions. Coordinate external promotions, including community events, seminars, and media outreach, while evaluating the cost benefit of tactics. Manage health partner organizations, source new business, and resolve conflicts between internal teams and external stakeholders. Anticipate market share deterioration and implement corrective actions based on census management guidelines.
Required Qualifications
- Bachelor's degree in marketing or a related field
- One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing
- One (1) year experience with proposal development process
- Strong technical writing skills
- Superior presentation skills – both one-on-one and group
- Proficient in Microsoft Office products (Word, Excel, PowerPoint)
- Extensive local travel
Desired Qualifications
- Established relationships within the healthcare community of the Bay Area
- Public relations experience
- Familiar with medical terminology
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