Marketing Liaison
On-site · Lexington Park, Maryland, United States
Job Summary
Marketing Liaison role focusing on external census development and sales to build referrals and occupancy. Develops and implements external census sales strategies to cultivate relationships with referral sources (hospitals, physicians, senior centers, home health agencies, hospice, and others), plans daily activities to reach census goals while ensuring compliance with state/federal regulations, maintains contact with referral partners, tracks calendar execution and outcomes, and collaborates with Admissions Director and interdisciplinary teams to optimize admissions and occupancy. Requires 2+ years of healthcare experience, a valid state driver’s license, and knowledge of long-term care regulations. Responsibilities include presentations to providers and community groups, relationship-building, CRM/data friendly reporting, and ongoing coordination of referrals to admissions.
Required Qualifications
- Valid driver’s license in the state
- Minimum two (2) years of experience with census development and occupancy management in a nursing home or related health care facility
- Knowledge of nursing and medical practices and procedures, and laws, regulations and guidelines pertaining to long-term care
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