Marketing Lead
On-siteLagos, Lagos, Nigeria
Job Summary
Translate marketing strategy into actionable plans across digital channels, in-store activations, and events. Manage campaign execution end-to-end, including timelines, deliverables, and post-campaign analysis. Collaborate with marketing associates and sales teams to ensure cohesive campaign delivery. Own the marketing calendar, ensuring campaigns are launched on time and optimized for maximum reach. Oversee day-to-day campaign operations: landing page creation, email workflows, paid media assets, etc. Track KPIs and analyze performance data to continually improve campaign effectiveness. Work closely with external vendors when required to scale efforts. Implement A/B testing, audience segmentation, and personalization tactics for ongoing campaign optimization.
Required Qualifications
- Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix2
- Must be technologically savvy to carry out detailed research
- Must be proficient with MS Office, Google Workspace, Constant Contact, and Adobe software
- Knowledge of marketing principles, best practices, and procedures
- Detail-oriented, great follow-through with the ability to perform well with limited supervision and direction
- Must possess strong multi-channel marketing skills such as traditional, digital, social media marketing, etc, and be results-based
- BSc/HND in Marketing, Business Management, or any other relevant field
- At least 5 years of marketing experience
- Must demonstrate a high level of confidentiality and sound judgment
- Must be a critical thinker
- Must be committed to the job and be responsible
- Must be detail-oriented
- Must have a proactive attitude
Desired Qualifications
- Professional certification will be an added advantage
- Strong Analytical and problem-solving skills
- Ability to leverage their existing networks/connections
- Good written and verbal communication skills
- Excellent organizational and time management skills
- Strategic, excellent organizational, and project management skills
- Accuracy and attention to detail
- Passion for idea creation, relationships, and consensus building
- Flexible with the ability to adapt and change as required
- Values teamwork and works well in a cross-functional environment
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