Marketing Lead - Pharma
HybridTaipei, Taiwan, Taiwan
Job Summary
Lead franchise growth and business performance by owning portfolio revenue, market share, and profitability across anesthesiology, anti-infective, and cardiology therapeutic areas. Define portfolio ambition and growth strategy while managing risks, forecasting accuracy, and budget allocations. Shape integrated brand strategies and drive lifecycle management for pipeline and newly launched assets. Partner with Medical Affairs, Sales, and Finance to ensure flawless execution and influence senior leadership through data-driven insights. Build high-performing teams by coaching marketers and developing leadership pipelines. This role supports Merck's mission as a global healthcare leader transforming lives through breakthrough science and innovation.
Required Qualifications
- Bachelor's Degree in Pharmacy, Medicine, Life Sciences, Business, or related disciplines
- MBA or advanced degree
- 15+ years of pharmaceutical, vaccine, specialty care, or related healthcare commercial experience
- Proven success managing franchise or portfolio performance and delivering sustainable business growth
- Significant experience in strategic brand leadership, launch excellence, and lifecycle management
- Strong experience in commercial strategy, forecasting, pricing, reimbursement, and market access
- Demonstrated success leading cross-functional teams in complex matrix organizations
- Experience collaborating with regional and global stakeholders
- Strategic and enterprise mindset
- Strong commercial and financial acumen
- People leadership and talent development capability
- Customer-centric and innovative thinking
- Ability to influence without authority
- Strong analytical and data-driven decision-making skills
- Courage to challenge the status quo and accelerate growth
- Entrepreneurial mindset and continuous improvement orientation
- High standards of integrity, compliance, and ethical leadership
- Adaptability
- Advertising Campaign Development
- Agile Methodology
- Cardiology
- Commercial Excellence
- Commercial Strategies
- Creative Campaign Development
- Decision Making
- Digital Analytics
- Hematology
- Life Science
- Marketing
- Marketing Budget Management
- Marketing Strategy Implementation
- Market Research
- Medical Affairs
- People Leadership
- Pharmaceutical Industry
- Pricing Strategies
- Principles of Marketing
- Product Lifecycle Management (PLM)
- Regulatory Affairs Compliance
- Resource Allocation
- Stakeholder Engagement
- Strategic Thinking
- Valid Driving License
Desired Qualifications
- MBA or advanced degree is an advantage
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