Marketing Lead
On-siteTaipei, Taiwan, Taiwan
Job Summary
Lead and inspire a team of 3–5 marketers by coaching, mentoring, and fostering a culture of accountability and innovation. Shape local marketing strategies that align with business unit priorities and drive franchise growth while owning P&L contribution targets. Oversee the end-to-end marketing lifecycle from new launches to LOE planning, managing campaign strategy, budget, and resource allocation to maximize ROI. Act as a strategic partner across Medical, Sales, Market Access, Regulatory, and Legal functions to ensure seamless execution and compliance. Present business cases and performance updates to senior leadership to drive informed decision-making. This role is part of the TW/HK/Macau Cluster, reporting directly to the Executive Director, Cluster.
Required Qualifications
- Bachelor's degree in Life Sciences or a related field
- 8+ years of pharmaceutical marketing experience
- demonstrated experience leading product managers
- managing high-value brands
- supporting products across different lifecycle stages
- Proven track record of developing and executing strategies that deliver measurable commercial impact
- Strong experience collaborating with Medical Affairs, Sales, Market Access & External Affairs, Regulatory Affairs, Legal, and other key functions
- Experience building, coaching, and developing high-performing teams
- strong performance management capability
- Strong comfort with data-driven decision-making
- KPI setting
- performance analytics
- Excellent written and verbal communication skills in English and Mandarin
- Strong understanding of local pharmaceutical regulations
- industry codes of practice
- Strategic thinker with strong hands-on execution capability
- Strong stakeholder management
- influencing
- communication skills
- Balanced focus on people and results
- ability to drive performance through the team
- Collaborative, team-first mindset
- strong sense of ownership
- High integrity
- strong commitment to compliance and governance
- Agency Management
- Analytical Thinking
- Brand Management
- Business Compliance
- Commercial Excellence
- Competitor Analysis
- Compliance Awareness
- Content Creation
- Cross-Functional Leadership
- Customer Relationship Management (CRM)
- Data Analysis
- Digital Marketing
- Local Marketing
- Market Access
- Marketing Strategy Implementation
- Market Research
- Medical Affairs
- NHS Management
- Oncology Marketing
- Organizational Performance Management
- People Leadership
- Regulatory Affairs Compliance
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