Marketing Lead - Growth
On-siteSomerville, Massachusetts, United States
Job Summary
Own the strategy and execution for a high-ROI demand generation funnel targeting commercial building owners, operators, and C-suite facilities teams. Design and test multi-channel campaigns across email, cold outreach, physical mailers, events, and digital ads to drive qualified pipeline. Develop the ideal customer profile and messaging framework that distills value into narratives around cost savings, operational reliability, and sustainability. Run weekly experiments to track metrics, analyze conversion paths, and iterate based on data. Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads. Instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and establish a scalable playbook with nurture sequences and partner ecosystems.
Required Qualifications
- 5+ years in marketing, growth, or demand gen
- ideally in B2B SaaS, cleantech, or IoT
- Demonstrated success designing and optimizing multi-channel campaigns
- Proficient in CRM analytics, and A/B testing tools
- Strong copywriting instincts and an ability to translate technical value into business ROI
- Deep understanding of data-driven decision-making
- Bias toward execution
Desired Qualifications
- Have experience selling to facilities, operations, or energy management professionals
- Have built inbound systems from scratch (tools, workflows, automation)
- Can code in SQL or build dashboards to self-serve your insights
- Have worked in an early-stage startup or energy/proptech environment
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