Marketing Lead (Founding Marketing Hire)
RemoteUnited States or Canada
Job Summary
Build and run inbound lead generation from scratch, including SEO, Google Ads, email campaigns, and industry trade show presence. Execute tactical work hands-on without managing agencies, while working closely with the sales team to drive quality pipeline and establish a clear lead handoff process. Propose and defend the company's first marketing budget to lay the foundation for a scalable function. This role requires a hands-on marketer who built a marketing function from zero at a startup, operating with limited resources and high ambiguity. Compensation includes a performance-based variable tied to pipeline/ARR plus equity, with a fully remote setup across US, Canada, or Europe.
Required Qualifications
- Track record of building a marketing function from scratch at a startup/scale-up
- Hands-on execution experience: SEO, paid media (Google Ads), email marketing, event/trade show work
- Comfort operating with limited resources and high ambiguity, typical of early-stage companies
Desired Qualifications
- Experience in deep-tech, hardware, robotics, or industrial B2B
- A background in sales before moving into marketing
- Experience transforming a GTM motion (e.g., a shift to ABM)
- German language skills and/or experience in the DACH/Swiss market
- Concrete, personally-owned metrics from past roles — pipeline growth, MQLs/SQLs, conversion rates — that you drove yourself, not results attributed to a team
- CET overlap
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.