Marketing Lead - Brand Outsourcing and HCP Engagement
On-siteReading, England, United Kingdom
Job Summary
Develop and execute integrated portfolio strategies across multiple brands and therapeutic areas in the immunology and inflammation space. Lead a team of Brand Managers, establishing clear objectives and fostering a high-performance culture focused on customer impact. Drive omnichannel customer engagement excellence by partnering with field-based teams to maximize programme effectiveness and ensure consistent experiences. Oversee high-impact marketing programmes, launch planning, and lifecycle management activities to support business growth and patient outcomes. Manage marketing investments and monitor performance to optimize ROI and align with long-term portfolio objectives. Collaborate closely with Commercial Operations, Medical Affairs, and senior client stakeholders to translate strategic priorities into measurable results across European markets.
Required Qualifications
- Significant experience in pharmaceutical, biotechnology or healthcare marketing
- Proven success leading brand strategy and customer engagement initiatives
- Experience managing multiple brands, therapeutic areas or product portfolios
- Previous experience leading or developing marketing teams
- Strong understanding of omnichannel marketing and customer engagement approaches
- Experience supporting product launches and lifecycle management activities
- Strong strategic thinking and commercial acumen
- Excellent stakeholder management and influencing skills
- Ability to work effectively within complex, matrixed and international environments
- Passion for improving customer experiences and driving meaningful impact in healthcare
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