Marketing Intern
$31,200–$35,360 year
On-siteWaldorf, Maryland, United States
Job Summary
Schedule social media content across Instagram, TikTok, Facebook, and LinkedIn; capture in-clinic photo and video assets; draft captions and email newsletters from leadership-provided talking points. Respond to community messages and reviews using approved scripts; escalate clinical inquiries immediately. Manage local SEO by updating Google Business Profiles and monitoring citations; pull weekly analytics to build dashboards tracking engagement, reach, and booked consults. Research prospects for B2B partnerships and coordinate logistics for events and pop-ups. Maintain content asset libraries and marketing SOPs.
Required Qualifications
- Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Communications, Public Health, Business, or related field
- Strong written communication skills with attention to grammar, tone, and brand voice
- Working knowledge of Instagram, TikTok, Facebook, and LinkedIn for business
- Comfort with photo and short-form video capture using a smartphone
- Proficient in Canva or similar design tools
- Highly organized, deadline-driven, and able to manage multiple workstreams independently
- Reliable transportation to NPOC clinic locations (Baltimore, Waldorf as needed)
- Available for occasional evening or weekend events
- Eligible to work in the U.S.
- Must complete HIPAA awareness training within first 14 days of hire (provided)
- Must follow NPOC's content approval workflow, no health claims, before/after photos, patient stories, or service-specific copy may be published without clinical approval
- Will sign a confidentiality and non-disclosure agreement
- Will adhere to the NPOC brand voice and clinical communication guidelines
- Will not collect, transmit, or store any patient health information outside of approved systems
Desired Qualifications
- Prior experience in healthcare, wellness, beauty, or medspa marketing
- Familiarity with email marketing platforms (Mailchimp, Klaviyo, or similar)
- Familiarity with social scheduling tools (Later, Metricool, Meta Business Suite)
- Basic photo/video editing (CapCut, Lightroom Mobile, Adobe Express)
- Experience with Google Business Profile management
- Exposure to HIPAA, healthcare compliance, or regulated industry marketing
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