Marketing Innovation Director
$110,000–$130,000 year
Hybrid · Boston, Massachusetts, United States
Boston, Massachusetts, United StatesHybridFull Time$110,000–$130,000 yearSenior LevelNot SpecifiedUnknown
Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown
Job Summary
The Marketing Innovation Director at airSlate will lead marketing capabilities with a focus on AI and machine learning. Ideal candidates will have extensive digital marketing experience, particularly in B2C SaaS, and will be instrumental in driving innovation and strategy to enhance organizational efficiency.
Required Qualifications
- 7–10 years in digital marketing, growth, or marketing operations, ideally in B2C SaaS or consumer internet.
- Deep understanding of SEO, PPC, customer acquisition funnels, and growth marketing.
- Strong foundation in Generative AI concepts: large language models (LLMs), GenAI techniques, data strategy.
- Familiarity with machine learning techniques and their applications in marketing.
- Hands-on experience with AI tools (generative AI, AI SEO/PPC automation platforms, AI-driven creative).
- Proven ability to evaluate, implement, and scale AI solutions within martech stacks.
- Track record of leading marketing automation or martech transformations.
Desired Qualifications
- Strong analytical skills; comfort with CAC, LTV, ROI, and AI performance metrics.
- Entrepreneurial mindset with ability to experiment, fail fast, and scale success.
Additional Requirements
- Compliance with equal employment opportunity laws without discrimination.
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