Marketing & Growth Operations Manager
HybridToronto, Ontario, Canada
Job Summary
Own and manage marketing attribution, build product-qualified-lead scoring models, and close root causes of funnel leakage across self-serve and sales-managed motions. Move cost/efficiency metrics through real experiments while bringing order to the HubSpot, Salesforce, and Braze tech stack. Partner with BDRs to improve outbound efficiency and become a trusted source of truth on funnel performance for Growth, Marketing, and Sales Ops. Begin by auditing marketing funnels end-to-end to diagnose gaps before solutioning measurement and forecasting. Build from scratch in a high-autonomy role at one of Canada's fastest-growing fintech companies, working directly with the Head of Growth Marketing and RevOps org to enable pipeline generation and revenue growth.
Required Qualifications
- 5+ years of experience in marketing operations, revenue operations, or growth operations
- Hands-on, practical experience building, fixing, or owning multi-touch attribution models
- A track record of building lead or lifecycle scoring models
- Fluency with CAC, CAC payback, cost-per-lead, and cost-per-qualified-opportunity
- Experience in SaaS environments where self-serve and sales-managed segments coexist
- A systems thinker who also executes
Desired Qualifications
- Comfortable navigating a marketing tech stack and building or owning dashboards and reporting yourself
- Comfortable navigating ambiguity in a fast-paced environment with limited existing documentation
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