Marketing & Growth Lead KZ & KG
HybridAlmaty, Almaty, Kazakhstan
Job Summary
Lead local acquisition and retention projects from ideation to execution in complete autonomy, coordinating with cross-functional international and local teams to deliver agreed growth goals. Design and coordinate best-in-class activity plans and growth strategies by adapting the global playbook to local needs via a test & learn approach. Serve as the country point of contact for assigned projects, creating advocacy and consensus among internal and external stakeholders. Track and monitor key growth metrics to measure success, providing visibility to the Head of Growth and Marketing plus local and HQ stakeholders. Coordinate the creation of local marketing campaigns that build the business's brand, driving acquisition and engagement while maintaining brand standards across all channels. Coach and supervise Jr Growth analysts and build success stories and best practices to share with other regional teams.
Required Qualifications
- Minimum 4 years of work experience in Growth/Marketing, brand/product manager roles
- comfortable dealing with high growth and complex business challenges
- Must have strong consumer understanding skills
- business acumen
- passion for end-to-end project management (from ideation into implementation)
- great attention to detail
- Strong analytical skills
- ability to turn insights from data into actions
- Knowledge of paid, owned and earned media channels (online, off-line)
- Familiarity with budget management
- comfortable in tracking and reporting on established growth KPIs
- Ninja expertise with Excel / Google Sheets
- Proficiency in English
- Hands-on attitude
- Lead local acquisition and retention projects, from ideation to execution, in complete autonomy working with the cross-functional international and local teams
- Design and coordinate a best-in-class execution of the local Activity plans and growth strategies, adapting global playbook to local needs via a test & learn approach
- Be the country point of contact for your assigned projects, creating advocacy and consensus among internal and external stakeholders
- Track and monitor key Growth metrics of the assigned projects, to measure success, providing the appropriate visibility to the Head of Growth and Marketing plus local and HQ stakeholders
- Coordinate the creation of local marketing campaigns that will build the business's brand, driving acquisition and engagement, while ensuring that the brand's standards are maintained across all channels
- Coach and supervise Jr Growth analyst
- Build success stories and best practices to be shared with other regional teams
- Must be able to lift 50 lbs
Desired Qualifications
- Knowledge of data visualization tools (Looker) or SQL language
- Experience with international stakeholders
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