Marketing Growth and Experimentation Lead

Lead the Marketing Growth and Experimentation team at trivago, defining the vision, operating model, and roadmap to drive opportunity pipeline from discovery to validated initiatives. Partner with Brand and Performance Marketing, Product, and Finance to identify and test new marketing channels and tactics, turning ideas into validated opportunities that accelerate pipeline, revenue, and brand impact. Build and manage a multi-disciplinary team; recruit, mentor, and develop talent. Establish experimentation and measurement frameworks; design and run pilots, A/B tests, geo lifts, and business-case-driven experiments with clear success metrics and guardrails. Translate experiment results into actionable narratives for senior leadership and hand over validated initiatives to owners for scale. Collaborate with Marketing Science, Operations, and cross-functional partners to ensure alignment on capacity, budget, and roadmap, while removing friction in the test-and-learn process. Requirements include 8+ years in growth marketing/strategy/experimentation, 3+ years of people leadership, a Bachelor's degree (MBA or advanced degree a plus), and strong English communication. Perks include visa support, relocation package, and flexible/hybrid work arrangements within Germany and select countries.