Marketing Growth Acquisition Specialist (Fintech)
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Plan, execute, and optimize social media promotions and campaigns to drive new customer acquisition and First Time Deposits. Develop promotional campaigns, referral programs, and offers to attract traders, while tracking KPIs like FTD volume, CPA, and conversion rates. Collaborate with content, design, and compliance teams to create assets, and test new channels and mechanics to improve performance. Coordinate with affiliates and influencers to amplify reach, monitor competitor trends, and manage promotional budgets efficiently. Requires 2+ years in digital marketing or Fintech with a proven track record of measurable acquisition results.
Required Qualifications
- 2+ years of experience in digital marketing, growth, or acquisition roles
- Proven track record of running social media promotions that drove measurable acquisition results (FTDs, sign-ups, leads)
- Strong understanding of social media platforms, algorithms, and paid/organic growth tactics
- Analytical mindset — comfortable working with acquisition funnels, tracking tools, and performance dashboards
- Excellent copywriting and campaign ideation skills for social-first audiences
- Ability to work cross-functionally with design, compliance, and sales teams
- Self-starter, comfortable working in a fast-paced, target-driven environment
Desired Qualifications
- experience in Financial Services or Fintech industries
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