Marketing Events & Programs Specialist
On-siteNashville, Tennessee, United States
Job Summary
Lead the development and execution of integrated marketing initiatives across B2B and B2C channels, including trade shows, sponsorships, dealer programs, and creative projects. Direct the planning and execution of the events calendar, manage sponsorship activations and contractual assets, and oversee channel marketing and co-branding programs with dealers, OEM partners, and online retailers. Represent the organization at events as the primary problem solver, coordinate with sales teams and cross-functional groups, and lead negotiations with external agencies for event services. Maintain and monitor event budgets, secure pre-approvals for all services, and develop post-event reports to highlight outcomes and insights. Work in-person Monday through Friday, with approximately 25%–30% travel required.
Required Qualifications
- Bachelor's degree
- 3–7 years of marketing experience
- experience in event management
- business strategy
- vendor negotiations
- Demonstrated experience successfully managing projects from start to finish
- Must be comfortable traveling approximately 25%–30%
- willing to work some evenings and weekends as needed
Desired Qualifications
- Experience in the automotive or tire industry
- Experience managing multiple clients and projects within an agency setting
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