Marketing & Engagement Lead

Marketing & Engagement Lead responsible for leading recruitment marketing, social media, and community engagement to grow Home Instead’s caregiver and client base in North Hertfordshire and Luton. Plan and execute targeted campaigns, create engaging social content and digital assets, manage advertising on job boards and social channels, and track performance metrics. Build relationships with local organizations and referral partners; represent Home Instead at community events, career fairs, and local forums. Manage social media accounts, produce high-quality content (posts, videos, reels, stories; caregiver testimonials), respond to inquiries, and analyse data to optimise campaigns. Collaborate with recruitment and care teams to align messaging, support caregiver engagement, and promote brand awareness through local PR opportunities and partnerships. 20 hours per week with salary pro rata (£25,500) and split time between North Hertfordshire and Luton offices, with occasional travel to events.