Marketing Director
HybridMilton Keynes, England, United Kingdom
Job Summary
Develop and implement the annual marketing strategy aligned with company objectives, leading brand positioning, messaging, and go-to-market plans. Oversee digital marketing, content, demand generation, PR, events, and campaigns to build a sustainable pipeline of sales opportunities. Manage marketing budgets, forecasts, and ROI reporting while leading, mentoring, and growing the internal marketing team. Collaborate closely with sales, product, channel partners, and suppliers to execute outbound and inbound activities. Drive enhancements to the customer experience to improve NPS, manage online presence and social media growth, and ensure accurate data management across systems. Support the SDR strategy with campaign calendars and data flow. Report monthly on plan progress and KPIs to the board. This hybrid role requires in-depth knowledge of the UK Telecoms and IT Reseller markets.
Required Qualifications
- Lead brand positioning, messaging, and go-to-market plans
- Oversee digital marketing, content, demand generation, PR, events, and campaigns
- Lead, mentor, and grow a high-performing marketing team
- Oversee agency, vendor, and partner relationships
- Possess and maintain in-depth knowledge of the existing UK Telecoms and IT Reseller/MSP markets
- Ensure all systems are managed and updated (ConnectWise, Cognism, Hubspot etc.) with required campaign information
- Act as a brand ambassador for Comms365 internally and externally
- Manage marketing budgets, forecasts, and ROI reporting
- Develop and implement the marketing strategy aligned with Comms365 company objectives
- Develop strong relationships with marketing and commercial contacts within key partners
- Build and run an event calendar that drives interest from both our direct and partner channels
- Manage and enhance the impact of the on-line presence through monthly analysis, reports and statistics
- Grow the volume of inbound leads and LI followers
- Ensure there is a calendar of campaigns and strong data flow built into SDR sequences
- Drive enhancements to the overall customer experience, supporting improvements in NPS
- The role will be hybrid, working from the Comms365 office, home working and where required attending events
Desired Qualifications
- Develop and implement an annual marketing plan within an agreed budget to deliver the required leads and retention levels to achieve C365 financial targets
- Complete a monthly board report on the progress of the annual plan and budget
- Report on the KPI's for each campaign on a more frequent basis
- Compiling end to end campaigns to drive interest and sales results in multiple products
- Implement a strong customer journey, incorporating welcome packs, in-life product offers, newsletters, renewal plans, retention offers
- Publishing regular engaging content to support inbound and outbound lead activity
- Ensure all systems are managed and updated (ConnectWise, Cognism, Hubspot etc.) with required campaign information
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