Marketing Director - Tokyo, JP

Based at the Tokyo Innovation Campus, lead CIC’s brand and marketing strategy across Japan and Asia, overseeing strategy development, market research, and the full marketing mix (digital and print advertising, email campaigns, social media, PR, and local activations). Collaborate with Japan country leadership, business unit leads, and global marketing, and support expansion efforts in Asia. Responsibilities include developing comprehensive marketing strategies for different business units, go-to-market planning for new centers and programs in Japan, managing budgets and external agencies, directing digital marketing, lead generation, CRM/marketing automation (e.g., HubSpot), analytics, and website optimization, as well as reporting market insights and guiding annual planning with KPIs. The role requires proven leadership, strategic thinking, cross-functional influence, and a global mindset, with primary placement in CIC Tokyo and occasional collaboration with teams in other locations.