Marketing Director
$90,000–$120,000 year
On-siteThe Bronx, New York, United States
Job Summary
Develop and maintain referral relationships with hospitals, physicians, home health agencies, and community organizations through routine in-person visits and facility tours. Coordinate with the Admissions Department to ensure prompt follow-up on all referrals while collaborating with leadership to execute census growth strategies. Track referral activity, admissions, and conversion rates to identify improvement opportunities, representing the facility at networking events and health fairs. Assist with marketing initiatives, brochures, presentations, and digital efforts, monitoring local market trends and competitor activity. Participate in daily admissions and census meetings to deliver exceptional customer service to residents, families, and stakeholders. Maintain accurate records of marketing activities and business development efforts using CRM systems.
Required Qualifications
- Minimum 2 years of healthcare marketing experience
- Minimum 2 years of nursing home or service industry experience
- Strong understanding of customer service techniques
- Proven ability to build and maintain professional referral relationships
- Excellent networking, communication, presentation, and interpersonal skills
- Strong organizational and time management abilities
- Capability to manage multiple priorities
- Self-starter with the ability to work independently
- Proficiency with Microsoft Office
- Proficiency with CRM software
- Valid driver's license
- Reliable transportation
Desired Qualifications
- Experience in a skilled nursing facility
- Experience in a rehabilitation center
- Experience in an assisted living community
- Experience in a home health agency
- Knowledge of Medicare
- Knowledge of Managed Care
- Knowledge of post-acute care
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