Marketing Director - Skilled Nursing Facility

Marketing Director for a Skilled Nursing Facility focused on developing, coordinating, and implementing a marketing plan to meet monthly census goals with Medicare, Medi-Cal, managed care, and private payer mix. Collaborates with the Administrator and multidisciplinary team to drive admissions, maintain physician/case manager relationships, manage admission paperwork, and promote facility visibility through local community events. Responsibilities include submitting a weekly calendar of marketing appointments, daily contact with case managers, discharge planners, and physicians, maintaining physician/case manager contacts, adhering to PDPM and HIPAA requirements, managing inquiries from physicians and hospital discharge planners, and ensuring proper documentation for new admissions. Requires 1-5 years in healthcare marketing/admissions, leadership capability, and full vaccination; compensation varies by location and experience. Other duties may be assigned; many duties center on census growth, regulatory compliance, and collaboration with facility administration.