Marketing Director
On-site · Plymouth, Minnesota, United States
Job Summary
Marketing Director responsible for census development and increasing private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include: Assist and oversee internal lead management system; Develop and conduct public relation activities; Assist with and present public educational outreach programs; Monitor referral source satisfaction and outcomes; Communicate market conditions and opportunities to facility and management staff; Assist with media campaign management; Become the Resource for those needing our services; Participate in local organizations to facilitate broader knowledge of the assisted living industry; Lead marketing efforts to develop an action plan and support occupancy goals; Prepare reports and create 30/60/90 day sales plans; Develop and implement events and presentations for community education; Monitor trends and conversion ratios; Maintain a database of contacts and resources; Collaborate with staff to improve satisfaction and occupancy; Serve as a member of the marketing team and support annual marketing plans.
Required Qualifications
- Direct sales experience with demonstrated results.
- Experience in a retirement, nursing home, or assisted living industry preferred.
- Organized team player with the ability to multi-task in a team environment.
- Proven skills to work independently. Be self-motivated and goal-directed.
- Excellent interpersonal skills.
- Excellent written communication skills.
- Excellent listening skills with ability to match resource to need.
- Must be capable of maintaining regular, reliable attendance.
- Computer literacy.
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