Marketing Director

Job Summary

Required Qualifications

• •Director of Marketing role
• •Lead and scale demand generation and deal support engine
• •Player-coach role for a hands-on marketing leader
• •Thrive in a growth-stage environment
• •Work closely with Sales, RevOps, Product, and Customer Experience teams
• •Define how marketing drives growth
• •Enjoy rolling up their sleeves, testing ideas and iterating quickly
• •Learning from data
• •Continuously improving how we go-to-market
• •Available across EST and UK timezones
• •Own Seqera's demand generation & performance marketing efforts end-to-end
• •Clear accountability for outcomes
• •Own demand generation and pipeline impact
• •Design and execute programs that support multiple deal motions
• •High-velocity demand generation for lower ACV deals (typically <$50K)
• •Targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+)
• •Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation
• •Mentoring and developing the marketing team
• •Design repeatable, multi-channel programs that compound over time
• •Balance short-term pipeline needs with long-term growth investments
• •Lead website strategy, conversion rate optimization, and user experience improvements
• •Build sophisticated email nurture programs and marketing automation
• •Support both high-velocity deals and long-cycle enterprise opportunities
• •Plan and execute an integrated events strategy including field events, industry conferences, and owned events
• •Connect event activity to pipeline creation, acceleration, and strong post-event nurture
• •Close partnership with Sales
• •Align on ICPs, funnel definitions, handoffs, and forecasting
• •Run funnel health reviews
• •Continuously improve deal velocity and conversion
• •Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact
• •Be data-driven and decisive
• •Own dashboards, pipeline forecasting, and performance reviews
• •Make decisions with imperfect data
• •Test quickly
• •Iterate based on results
• •Contribute to marketing culture at Seqera
• •Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function
• •Hands-on marketing leader
• •Deep demand generation and account nurturing experience
• •Thrive in a sales-led, growth-stage environment
• •Focused on measurable outcomes and ARR
• •8+ years of experience in B2B SaaS marketing
• •Strong track record of driving pipeline and revenue in sales-led organizations
• •Support for mid-market and strategic enterprise accounts
• •Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration
• •Comfortable being accountable for shared revenue outcomes
• •Deep hands-on experience with demand generation and performance marketing
• •Paid acquisition
• •Experimentation
• •Budget ownership
• •ROI analysis
• •Understand how marketing supports different sales motions
• •High-velocity pipeline generation
• •ABM
• •Account-based nurture
• •Deal support for strategic accounts
• •Comfortable operating in ambiguity
• •Building systems from scratch
• •Environments where Sales and Marketing must evolve together
• •Analytical and outcome-oriented
• •Care about pipeline, revenue impact, CAC, and payback
• •Not vanity metrics
• •Communicate clearly and confidently with Sales, RevOps, and executive leadership
• •Use data to explain what is working, what is not, and what to do next
• •Enjoy being a player-coach
• •Setting direction
• •Getting into the tools when needed
• •Mentoring others to raise the bar for execution

Desired Qualifications

• •Experience marketing to technical audiences (developers, scientists, data engineers)
• •Background in open source, developer tools, data infrastructure, or life sciences software
• •Exposure to sales-led or hybrid GTM models