Marketing Director
HybridTokyo, Tokyo, Japan
Job Summary
Direct the development of integrated marketing programs and services for key industries across Japan and the APAC region, translating global priorities into high-impact strategies that drive demand generation and revenue acceleration. Lead and execute growth-aligned initiatives to elevate brand reputation while strengthening relationships with customers, partners, and cross-functional teams including Sales, Customer Success, and HR. Identify opportunities through market research and analytics, manage strategic vendor partnerships, and oversee budget planning and resource allocation for Go-To-Market, digital, and analyst relations functions. Build and develop a high-performing marketing team while ensuring adherence to security policies. Requires 10+ years in B2B marketing with 5+ in leadership, fluency in Japanese and English, and a focus on driving commercial outcomes within SAS's data and AI solutions.
Required Qualifications
- 10+ years of experience in integrated B2B Marketing, preferably in the software or technology industry
- 5+ years of leadership experience with a track record of building and leading high-performing teams
- Strong people and business leadership skills with a focus on collaboration and building value-based business partnerships across functions and regional/global stakeholders
- Hands-on experience from strategy through execution of digital-driven integrated marketing mix, blending online and offline activities into a dynamic revenue-focused set of programs
- sound knowledge of integrated marketing and digital marketing principles
- In-depth understanding of enterprise buying cycle and influencing factors
- B2B sales techniques
- channels
- business partner relationship development strategies
- knowledge of a specific industry, market, technology, or relevant business initiative
- Commercial savvy with the ability to connect marketing programs to revenue and business outcomes
- Experience collaborating effectively within a global, matrixed organisation and influencing across functions and levels
- Business-level fluency in Japanese and English
- strong communication and presentation skills
- Bachelor's degree in Business, Marketing, or a related field
Desired Qualifications
- public speaking (preferred)
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications
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