Marketing Director
HybridAlexandria, Virginia, United States
Job Summary
Lead the planning and execution of multi-channel marketing campaigns aligned with Purple's overall business strategy and objectives. Build deep understanding of the firm's offering to craft content supporting pipeline development and lead-generation efforts. Collaborate with senior leadership to ensure marketing efforts are supported by the right content, assets, and activation plans. Develop and manage marketing content, website experiences, and data-driven features for owned channels including the company website, email newsletter, and social media. Oversee a recurring marketing content calendar and develop high-value in-person and virtual events for a select audience. Identify opportunities to automate workflows through AI-enabled tools and HubSpot CRM. Regularly monitor competitor activities, track content performance data, and manage relationships with high-value media partners and tactical vendors. Create demand for Purple leaders to speak on conference panels and partner with subject-matter experts to develop original thought leadership reports. This full-time role in Alexandria, VA requires a hybrid schedule of three days in the office and offers competitive compensation.
Required Qualifications
- Bachelor's degree
- 10+ years of progressive marketing experience
- Proven success leading integrated marketing campaigns across digital, social, newsletters, content and events
- Hands on experience with CRM systems
- Exceptional writing skills
- Attention to detail
- Ability to develop compelling content
- Forward thinking and innovative mindset
- Demonstrated success adopting and implementing new tools
- Experience with AI-powered platforms spanning CRM, design, and development
- Experience with workflow automation
- Proactive and resourceful self-starter
- Ability to take initiative without waiting for instruction
- Ability to quickly synthesize information
- Ability to juggle multiple priorities
- Ability to manage time effectively
- Excellent verbal communication skills
- Excellent presentation skills
- Strong interpersonal skills
- Ability to build productive relationships at all levels of an organization
- Strategic thinking ability
- Sound judgment
- Confidence to take initiative and act decisively
- Experience managing and collaborating with external agencies and partners
- Experience with budgeting
- Experience with contracting
- Experience with performance oversight
- Strong proficiency in Microsoft PowerPoint
- Strong proficiency in Microsoft Word
- Strong proficiency in Microsoft Excel
- Comfortable working in the office three days a week
- Embodiment of Purple's values: Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful
Desired Qualifications
- Experience within a professional services environment
- Preference for HubSpot
- Experience with design tools (e.g., Claude, Figma, Canva)
- Experience with development tools (e.g., Claude Code, Codex, Replit, Vercel)
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