Marketing Director
On-site · Mexico City, Mexico City, Mexico
Job Summary
Marketing Director responsible for developing and executing the local marketing strategy in alignment with global brand/franchise objectives. Lead omni-channel marketing activation plans, adapt brand values to the local market, define customer/health professional journeys, measure performance and ROI, manage budgets and KPIs, and supervise the marketing team to drive turnover and profit margins. Collaborate with sales teams and digital marketing/digital division to ensure cohesive campaigns, implement local market feedback into global strategy, and oversee brand integrity across channels. Located in Mexico with the corporate office in Legaria; role involves in-person leadership of the marketing function and cross-functional collaboration to achieve market growth.
Required Qualifications
- Senior-level leadership experience in marketing
- Proven track record in omni-channel and digital marketing
- Strong budget management and KPI reporting
- Experience leading and developing marketing teams
- Knowledge of dermatology/dermo-cosmetics or pharmaceutical marketing (preferred)
- Ability to adapt global strategy to local markets
- Fluency in English; proficiency in French or Spanish advantageous
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