Marketing Director
$100,000–$130,000 year
On-siteBurr Ridge, Illinois, United States
Job Summary
Develop and lead an integrated brand and messaging strategy to drive daily in-home appointments for the 30+ person sales team. Manage an annual marketing budget of $6M+ across traditional and digital channels, including paid search, social, display, and web content. Own KPIs for appointment generation, lead acquisition, and conversion while overseeing field marketing for events, the Costco retail program, and open house strategy. Direct email marketing, social media, and online reputation management in partnership with the digital provider. Lead a marketing team that develops new concepts and partnerships, while partnering with sales to tailor messaging for the in-home process.
Required Qualifications
- Bachelor's degree in marketing, Business, or related field
- 3+ years of experience building and executing multi-faceted marketing plans in a B2C environment
- Experience with lead generation software and managing a call center
- 3+ years managing TV and radio campaigns
- Demonstrated success writing compelling, direct-response ads and offers
- A track record of helping a company achieve ambitious growth targets
- Experience managing and directing staff and/or third-party vendors
- 3+ years overseeing SEO, paid search, email, and social media campaigns
- Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging
- A track record of professional growth and advancement
- Experience overseeing field marketing events and retail programs (e.g., Costco)
Desired Qualifications
- Bachelor's degree in marketing, Business, or related field preferred
- Experience in an entrepreneurial company preferred
- Google certification a plus
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