Marketing Director

Develop marketing strategies, create brand awareness, and manage the strategic direction of all brands. Plan, execute, and evaluate marketing events while integrating all platforms to activate national intellectual property. Lead creative agencies to develop cohesive campaigns, brief content creators, and oversee trade activities to increase sales rates. Align business performance indicators, negotiate exclusivity with partners, and manage marketing contracts for global sign-off. Ensure brand identity consistency across channels, monitor program performance against ROI goals, and guide regional teams to meet global activation standards.