MARKETING DIRECTOR
$60,000–$60,000 year
RemoteUnited States
Job Summary
Marketing Director to lead the launch of a new product division, owning and optimizing HubSpot-driven inbound marketing, multi-channel campaigns, and revenue growth. Responsibilities include defining go-to-market strategy, customer segmentation, positioning and messaging, overseeing content marketing, SEO, and paid advertising to generate high-quality leads, managing email marketing and automation, optimizing website UX and conversion funnels, conducting A/B testing, and aligning marketing with sales and product goals. Lead the transition from external agencies to an in-house team, hire and mentor content creators, designers, and digital marketers, and collaborate with executive leadership to drive multi-million-dollar revenue and expand digital footprint. Requires proven experience in HubSpot inbound marketing, digital growth, B2B/B2C engagement, data-driven decision making, and strong leadership and communication skills.
Required Qualifications
- 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation
- Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies
- Experience with B2B/B2C marketing, preferably in technology, HR, SaaS, or investigative industries
- Strong background in SEO, content marketing, digital advertising, and lead generation
- Experience with Google Analytics, paid ad management, and marketing automation tools
- Hands-on experience with A/B testing, conversion rate optimization, and UX improvements
- Strong leadership skills with the ability to manage and grow a team
- Exceptional writing, editing, and communication skills
- BA/BS in Marketing, Business, or a related field (or equivalent experience)
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