Marketing Director
On-site · Saint Francis, Wisconsin, United States
Job Summary
Marketing Director responsible for expanding census and private pay referrals by developing and maintaining relationships with nursing homes, retirement centers, physicians and related staff, and by leading community outreach, public relations, and education initiatives. Key duties include overseeing internal lead management, conducting public educational outreach, monitoring referral-source satisfaction, managing media campaigns, and participating in local organizations to enhance occupancy and referrals. The role requires direct sales experience with a track record of results, strong interpersonal and written communication skills, the ability to multi-task in a team environment, and the capability to work independently while representing the community professionally. The position entails creating and executing marketing plans, presenting to stakeholders, and developing events and presentations to establish the facility as the expert on assisted living, with a focus on improving occupancy and resident/community relations. The posting notes a senior-level leadership position within Sinceri Senior Living.
Required Qualifications
- Direct sales experience with demonstrated results
- Experience in a retirement, nursing home, or assisted living industry preferred
- Organized team player with the ability to multi-task in a team environment
- Proven skills to work independently. Be self-motivated and goal-directed
- Excellent interpersonal skills
- Excellent written communication skills
- Excellent listening skills with ability to match resource to need
- Must be capable of maintaining regular, reliable attendance
- Computer literacy
- Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public
- Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance
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