Marketing Director
$65,000–$70,000 year
On-siteCincinnati, Ohio, United States
Job Summary
Lead the community marketing and sales program by implementing strategies to achieve optimal resident occupancy and fostering relationships with local professionals like physicians and senior centers. Promote a positive social media presence and oversee paid advertising, digital platforms, and traditional outreach to engage residents, employees, and stakeholders. Bridge the gap between marketing and sales by developing lead-generation strategies, delivering tailored tours for prospective residents, and managing the CRM tool to track follow-up activities. Drive revenue through aligned marketing campaigns and sales outreach while analyzing market trends to make data-driven decisions. This role supports a new Assisted Living community opening soon, emphasizing core values of love, compassion, and dignity.
Required Qualifications
- Valid Driver's License
- 3+ years previous sales, marketing, or community outreach required
Desired Qualifications
- Associates Degree preferred
- Prior Assisted Living experience preferred
- Exceptional communication and interpersonal skills
- Strong closing skills
- Ability to analyze market trends and make data-driven decisions
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