Marketing Director

Develop and execute marketing strategies to maximize occupancy for an Assisted Living community. Build and manage a lead pipeline using CRM, follow up on inquiries, tours, and reservations, and present community benefits to prospective residents and families. Coordinate resident admissions, write press releases, participate in community events, and maintain strong liaison with families and residents. Provide front-office support, assist with administrative tasks, and ensure tours are tour-ready during morning rounds. Maintain high standards of communication, customer service, and time management while delivering compassionate, uplifting engagement with the senior population. Facilitate the admissions process with accurate information and alignment to the strategic marketing plan.