Marketing Director
On-siteShanghai, Shanghai, China
Job Summary
Develop integrated brand plans aligned with global strategy and local dynamics for the assigned pharmaceutical portfolio in China. Quantify market opportunities, manage product lifecycles, and define scientifically accurate value propositions to drive market share expansion. Lead cross-functional product launches and orchestrate customer research to uncover prescribing behaviors and payer criteria. Execute marketing strategies and pricing/VBP strategies while optimizing ROI through disciplined budget management. Proactively mitigate regulatory, reputational, and access risks in full compliance with industry codes. Lead communications and field marketing teams to deploy integrated omni-channel campaigns. Lead, coach, and evaluate a high-performing marketing team while fostering a culture of innovation.
Required Qualifications
- Bachelor's degree
- Minimum 10+ years in pharmaceutical marketing
- specific experience in Contrast Media, Radiology, or Diagnostic Imaging
- Deep understanding of drug development lifecycles
- regulatory compliance
- pharmacovigilance
- Leadership skills to lead and influence teams to shape growth vision and marketing strategy
- Excellent oral and written communications skills
- Excellent stakeholder management skills
- Strong ability to translate complex clinical data into compelling commercial messages
Desired Qualifications
- Master's degree in Pharmacy, Life Sciences, Clinical or Public Health
- experience in Contrast Media, Radiology, or Diagnostic Imaging
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.