Marketing Director
On-site · Coldwater, Michigan, United States
Job Summary
Marketing Director responsible for the brand and marketing efforts, managing the marketing staff, and setting branding strategies aligned with corporate objectives. Oversees traditional and digital tactics, builds relationships with influencers (media, athletes, industry personalities, customers), develops and directs content across PR, editorial, digital, and product descriptions, and manages events to maximize brand visibility and sales. Leads budget creation and management, vendor relations and contract negotiations, and ensures consistent messaging across markets while tailoring approaches to different audiences. Requires strong analytical, communication, and project-management skills; 7+ years in marketing leadership and a Bachelor's degree preferred; interest in powered on- and off-road sports desirable.
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