Marketing Director (Ecommerce)
$2,000,000–$2,000,000 year
RemoteAustralia
Job Summary
Design and execute marketing strategies to expand the brand into US and UK markets, overseeing seasonal promotions, product launches, and paid advertising across Google Ads and Meta. Lead SEO initiatives, optimize conversion rates through data analysis, and manage Klaviyo email campaigns to drive retention. Oversee a social media coordinator and plan team growth by identifying skill gaps and recruiting talent. Monitor performance metrics to adjust strategies and meet KPIs while maintaining brand consistency for international audiences. This role supports scaling revenue from $2M to $10M AUD within a lean, high-performing team structure.
Required Qualifications
- Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues
- Strong knowledge of international markets, particularly the US and UK
- Hands-on experience with brand development
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads
- Hands-on experience with Klaviyo
- Hands-on experience with SEO
- Hands-on experience with CRO
- Expertise in marketing analytics and data-driven decision-making
- Excellent leadership skills
- A track record of managing or building marketing teams
- Familiarity with marketing tools and platforms
- The ability to adapt quickly to new technologies
- Exceptional communication and collaboration skills
- Remote work capability with significant overlap with Australian time
Desired Qualifications
- Fashion industry experience
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