Marketing Director, Brand Culture
$212,000–$318,000 year
On-siteSan Mateo, California, United States
Job Summary
Define long-term cultural vision and point of view for youth audiences globally, establishing the brand's intersection with entertainment, music, fashion, and sports. Drive ongoing research into gaming culture to evaluate collaborators, creators, and lifestyle categories for strategic fit. Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams to create scalable global platforms. Work with executives and stakeholders internally and externally to deliver brand momentum and business results. Balance global alignment with local and product-level flexibility while reinforcing a one SIE mindset.
Required Qualifications
- Bachelor's degree in marketing, advertising, or a related field
- 15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories
- Proven experience defining and driving youth culture strategy for a global brand
- Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments
- Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today
- A genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands
- Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale
- Experience managing agencies and external partners
- Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and manage resources effectively
- Experience influencing senior leadership and leading cross-functional teams across multiple regions
- Must be able to lift 50 lbs
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.