Marketing Director - B2C
On-siteSt. Petersburg, Florida, United States
Job Summary
Oversee all marketing and lead generation strategies, leading the Director of Field Marketing and Call Center Manager to achieve conversion goals. Develop and implement new strategies to support aggressive growth into new Florida markets while managing vendor relationships and third-party partnerships. Maintain marketing budgets and track campaign performance through KPI reports to identify improvement opportunities. Collaborate with leadership to ensure alignment on company objectives while staying current on industry trends. This role supports a top 100 qualified remodeler serving homeowners in Florida with plans to expand across the state.
Required Qualifications
- Experience overseeing all forms of lead generation for a $50M-$100M+ organization
- Experience overseeing Field Marketing and Call Center teams
- The ability to forecast and create budgets, create marketing strategies, and manage vendors
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