Marketing Director
On-siteLexington, Kentucky, United States
Job Summary
Lead day-to-day execution of Activate's marketing strategy by translating brand vision into campaigns that drive customer acquisition and revenue growth across U.S. locations. Plan, execute, and optimize multi-channel campaigns while overseeing creative development and approval workflows with internal teams and agency partners. Own performance on key channels including email/SMS, organic social, and paid media, monitoring KPIs like traffic and repeat visit rates to provide regular reporting to the VP of Marketing. Manage the marketing team and agency relationships, ensuring brand consistency and scalable local playbooks for new openings and grand re-openings.
Required Qualifications
- 7+ years of experience in marketing
- at least 3 years in a leadership or management role
- Proven track record driving customer acquisition and retention in a multi-location or franchise environment
- Strong background in brand management, creative direction, and campaign execution
- Experience managing agency relationships and creative production workflows
- Hands-on knowledge of email/SMS marketing platforms (Attentive or similar)
- Proficiency with marketing analytics — comfortable working with Google Analytics, paid media dashboards, and data tools
- Excellent project management skills — able to manage multiple campaigns and deadlines across markets
- Strong communicator and collaborator across marketing, ops, sales, and tech teams
- Highly organized with a bias toward testing, iteration, and continuous improvement
- Comfortable in a high-growth, fast-moving environment
Desired Qualifications
- Experience in entertainment, hospitality, fitness, or consumer brand marketing
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.