Marketing & Digital Content Coordinator
$40,000–$40,000 year
On-siteGeorgetown, Kentucky, United States or George Town, George Town, Cayman Islands
Job Summary
Plan and execute daily marketing projects and campaigns across multiple retail businesses, designing promotional materials for print, digital, in-store, and event use using Canva, Adobe Photoshop, Premiere Pro, and AI tools. Oversee in-store visual merchandising and visit retail locations to manage the distribution and installation of collateral. Coordinate marketing initiatives for customer engagement and loyalty programs, while collaborating with external vendors to ensure timely asset creation. Create engaging social media content, manage digital updates, and support media planning across traditional and digital channels. Maintain marketing calendars, track campaign performance metrics, and prepare post-campaign reports. Work a flexible schedule including evenings, weekends, and holidays, with a valid driver's license required.
Required Qualifications
- Bachelor's degree in marketing, Graphic Design, or a related field
- Minimum of 3 years of proven experience in a marketing role
- Strong project management and organizational skills
- Strong digital skills, including experience updating websites and managing social media content
- Familiarity with digital analytics tools such as Google Analytics and Meta Business Suite
- Experience in both digital and traditional marketing
- Proficiency in Canva and CapCut
- Demonstrated expertise using AI tools to enhance marketing efforts, with appropriate human oversight
- Proficiency in digital marketing strategy, data analysis, budget management, and creative content creation
- Proven experience collaborating with local (on-island) and international printing and production partners
- Excellent written and verbal communication skills
- Valid driver's license and reliable transportation
Desired Qualifications
- Experience with Adobe Photoshop and Premiere Pro
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