Marketing Database Analyst
Hybrid · Thornhill, Ontario, Canada
Job Summary
Marketing Database Analyst to join the Marketing Analytics and Insights team. Provide campaign and analytics services to capture customer acquisition, retention, product sales, and engagement objectives. Use SAS/SQL to pull campaign lists, develop robust Power BI dashboards, monitor campaign performance, and deliver data-driven insights. Responsibilities include analytical data investigation and validation, identifying data/process enhancements, supporting project intake and outcome alignment, applying experimental design methods, performing post-campaign analyses, and delivering storytelling insights through customer profiling (demo, geo, psychographic, and behavioral). Required are 3+ years of SAS/SQL programming, BI tooling (Power BI/Tableau), and strong communication to bridge data and business; SAS Certification and SSMS/T-SQL experience are assets.
Required Qualifications
- Bachelor's degree in Mathematics, Statistics, Analytics, Engineering or Commerce
- 3+ years of analytics experience in database marketing, marketing analytics, campaign management, hypothesis testing and experimental design
- 3+ years of SAS or SQL programming with enterprise-level database
- 3+ years of BI reporting and visualization tools such as Microsoft Power BI or Tableau
- SAS Certified Advanced Programmer (SAS 9) is an asset
- Hands-on experience of SSMS (SQL Server Management Studio) and T-SQL is an asset
- Hands-on experience of Environics Prizm and Envision is an asset
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